Facebook’s new web sign-in platform has officially launched today. Facebook users will now be able to log in to a number of sites (including Digg) via their Facebook identity.
…Today’s the day that Facebook makes their big press push for their Facebook Connect service, which was first announced last May. The NY Times has a story giving a broad overview of Connect as well as competing services from MySpace (Data Availability) and Google (Friend Connect).
All three services are platforms for third party sites (Digg, Twitter, Citisearch, CBS, whatever) to let users sign in via their favorite social network instead of the normal approach. Some profile information flows with the sign in, which the sites can keep for a period of time. And activity that occurs on the site Twitters written, Digg stories voted on, restaurant reviews on Citysearch, etc.) can optionally flow back to the user’s activity stream.
What the third party sites get out of these services: easy sign in for users, particularly new users. They can also use the profile data to help users create accounts at their site with little data input. The activity stream information published on the social networks includes links…
Continued here:
Facebook Connect Has Arrived
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